Posted by Bob Ruehl on Aug 04, 2023
Membership Minute
Membership Minute
August 2023Ideas for strengthening membership
Creating a culture of care
This year, RI President R. Gordon R. McInally is encouraging Rotary members to create a culture of care, both within Rotary and around the world, by making mental health a priority. In a caring culture, leaders and members focus on helping each other thrive. 

That makes August — Membership and New Club Development Month — the perfect time to evaluate your club’s culture and adjust it if needed. Members are more likely to stay if their club experience is fulfilling. Use these ideas to help members feel involved, valued, and cared for:
  • Communicate with people at every stage of their membership. If members think their experience in the club can be improved, take action to make changes. You can also use these two surveys to learn more about what members are thinking:
    1. The member interest survey will help you understand what new and prospective members care about and how they want to contribute. 
    2. The member satisfaction survey (or an online version) can be distributed each year to all members. 
    By asking for feedback regularly and responding to it, you show that you’re open to change, and you empower members to be involved in creating their ideal club experience.
  • Use the Club Health Check to identify areas where your club could improve and determine how to keep your club relevant for members and the community. 
  • Take the Creating an Inclusive Club Culture course to discover ways for your club to become more inclusive, diverse, and equitable. Remember that for any Learning Center course, you’ll need a My Rotary account. 
You can also find more membership resources on My Rotary.
Recognize your peers with Rotary’s Service Awards
Each year, Rotarians and Rotaractors dedicate their time and efforts to their clubs and their communities. We don’t want that work to go unrecognized. Rotary offers a variety of awards to members, both Rotarians and Rotaractors, for their commitment to service. Each award is distinct in terms of eligibility criteria, the nomination process, and the award materials given to recipients. Learn more about recognition opportunities and plan ahead using the Rotary’s Service Awards guide.
Nominate members for advancing women in Rotary
The Sylvia Whitlock Leadership Award honors one Rotary member each year, regardless of gender or Rotary tenure, for actively working to advance women in Rotary. The award was established by a group of Rotarians in 2017 and is named for the first female Rotary club president, who went on to lead change for women and girls around the world through Rotary. Any member can nominate another member in good standing for this award between 1 August and 30 September. 

Congratulations to Chin Mei Lu from District 3481 in Taiwan, the 2022-23 Sylvia Whitlock Leadership Award recipient, who was recognized for her work that benefited women and girls in many countries. Don’t miss your chance to recognize the amazing work being done to advance women in Rotary in your area.
Creating a great club experience 
Recent Rotary research confirms that the club experience is what matters most to our members. So how do we take intentional action to make that club experience a great one? Learn more with tips from Tom Gump, aide to RI President-elect Stephanie Urchick, and a video about transforming your club’s culture.
8 tips for building a strong social media presence
Having a strong presence on social media helps increase awareness of your club and shows what makes it unique. Learn how Taiwo “Orbs” Okunlola, now public image chair for the Rotaract Club of Surulere South, Lagos, Nigeria, has been using social media to promote his club and build relationships
Membership Minute is a bimonthly newsletter that provides the latest membership trends, strategies, best practices, and resources to help strengthen membership in your clubs. The newsletter is sent to Rotary coordinators, district governors, district membership chairs, district Rotary public image chairs, Rotary club membership chairs, Rotary club presidents, Rotary club presidents-elect, Rotaract club presidents and subscribers. Please forward this to anyone who may be interested. 

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