 | Membership Minute |
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| December 2023 | Ideas for strengthening membership |
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 | | Photo: Members of the Rotary Club of San Miguel de Allende-Midday, Mexico. | Planning to achieve your goals
District and club leaders, do you have a Rotary goal for 2024? Achieving goals can be challenging, but if you create a plan, you’re halfway there.
If your goal is to grow your club, remember that every January we see a big increase in inquiries about joining Rotary. These prospective members are waiting to hear from you. You can gain a better understanding of how to turn these leads into members by taking the Online Membership Leads course.
Establish a leads management process within your district or club, and distribute the workload within your membership committee. This way, tasks can be completed efficiently and effectively. It’s important to create a consistent, positive experience for these potential members.
If you know people who might be interested in joining Rotary, follow your club’s process for proposing a new member or ask them to complete the Join Rotary form. The form allows prospective members to indicate their preference for a club meeting location.
When new members join your club, engage with them right away. Make sure all new members take the member interest survey so you can understand their interests and how they’d like to get involved.
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| | | Offer an unparalleled club experience to your members | | According to recent Rotary research, a fulfilling club experience still is what matters most to members. But creating that experience is complex, and it takes time to figure out what works for your club. Luckily, the Club Experience Concierge is available to give you tailored advice. This online, interactive resource offers ways to improve the five aspects of the club experience that matter most to members. |  |
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| Awards | Citation for Meritorious Service
The Rotary Foundation’s Citation for Meritorious Service honors Rotarians and Rotaractors who demonstrate their commitment to helping others through service to The Rotary Foundation. Rotary Foundation chairs may nominate one candidate from their districts to receive this award in the 2023-2024 Rotary year by completing the online nomination form by 31 December. If you know any members who you think would qualify, contact their district Rotary Foundation chair, and encourage the chair to recognize them with a nomination.
Distinguished Service Award
The Rotary Foundation’s Distinguished Service Award honors Rotarians and Rotaractors who have demonstrated exemplary service to the Foundation and have received the Citation for Meritorious Service at least four years prior. A Rotarian or Rotaractor may nominate a candidate from their district to receive this award in the 2023-24 Rotary year by submitting the online nomination form from 1 January to 29 February. Nominations must be endorsed by the current governor of the nominee’s district. The nominee must also be endorsed by a Rotarian or Rotaractor outside the nominee’s district. District governors can endorse only one nomination for their district. | |
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| My Rotary journey: from member to Rotarian | | Amy Payne attended a meeting at the Rotary Club of Scottsville, Kentucky, USA, as a presenter. She found a welcoming Rotary family that embraced her vision of service and community support. Learn how that first meeting transformed her life and led her to become a Rotarian. | |
| | | Ripples of change generate a wave of hope | | Katie Rocco, past president of the Rotary Club of Alpharetta, Georgia, USA, had already established a few goals when she began her year as club president in 2022-23. She started by focusing on creating a sense of belonging in her club, which she hoped would have a ripple effect throughout the community, and her club was able to complete more than 60 service projects as a result. | |
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| | Membership Minute is a bimonthly newsletter that provides the latest membership trends, strategies, best practices, and resources to help strengthen membership in your clubs. The newsletter is sent to Rotary coordinators, district governors, district membership chairs, district Rotary public image chairs, Rotary club membership chairs, Rotary club presidents, Rotary club presidents-elect, Rotaract club presidents and subscribers. Please forward this to anyone who may be interested.
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