Downtown Lima, Inc. was created in 1998 with the vision to promote and market what was then called the “central business district” as the government, financial, commercial and professional office, and cultural center of the Lima community. Executive Director Betsy Billingsley told us that the organization's goal is to aid in the promotion, economic development, and aesthetic design of the downtown Lima. They do that by promoting their members' events and activities, planting and maintaining the beautiful hanging flower baskets that decorate downtown, putting up the banners on the light poles and the holiday decorations, create and host events and fundraisers, act as secretary for the Design Review Board and Historical Preservation Board, and much more. DTL also has a loan program available to help downtown businesses. Billingsley pointed to a number of development projects that are leading to a more vibrant downtown, including the Greater Lima Region Park & Amphitheater being built by the Lima Rotary Club.